As the European soccer championships comes stumbling to their inevitable conclusion (I favour Germany over Spain but what do I know), the various media pundits dispatched to the Alps to cover this football fest start to churn out their wrap up stories with a similar inevitability.
These articles attempt, in broadly sweeping arcs and with full use of stereotyping, to extract some grain of truth from a series of unrelated observations. This concept will be familiar to anyone who has listened to my podcasts before: simplify and exaggeration, the first and last rule of journalism.
The result has been a flood of articles in the international press about the success of the Swiss/Austrian hosting of the euro 2008 championship, particularly in the UK. In order to keep my brain infused with news and opinion on what is going on on my Insel, I tend to listen to BBC radio in mornings. There I heard one radio correspondent utter with virtual disbelief how much fun he had over here and how the atmosphere of the matches had almost universally been a positive and pleasant one.
Another British newspaper had an article, which in an almost apologetic tone, was headlined “I love Zurich”. A guilty confession indeed and an indication perhaps that many were intent on coming to Switzerland and Austria and finding fault with countries that rarely get appreciated for what they offer.
In terms of my own European championship experience, I have been impressed with the way that Zurich has managed to integrate the event into their daily lives. Far from being the unwelcoming and miserable bunch that some feared they would be on the eve of the championships, it seems that everyone has pretty much entered into the spirit of the games. Organisationally, of course, the Swiss demonstrated a spectacular grasp of what is necessary to make a public event a success and not a heaving, unpleasant and dangerous mass of drunken louts stoked up by a video wall.
Drinking a beer in the fan mile while watching the games was a pleasant, safe and straightforward experience – and gave Zurich the opportunity do what it loves doing best in summer. Pretending that it is in fact a Mediterranean resort town – which while not strictly true, isn’t as ridiculous as it sounds.
Alongside these furtive admissions of admiration, indignant journalists take back with them a sense of righteousness about things they have witnessed aboard and spend the first week back at their desks writing stories like: “Why can’t Britain host a football championships like the Austrians?” or “Why can’t London be more like Vienna?” or “Why can’t British trains be more like the Swiss?” To which I can only respond, why indeed?
Bänz Friedli: Dankeschön!
6 years ago